Investment Advice

Are tiny bags a passing trend or a wise investment?

Are tiny bags a passing trend or a wise investment?
The market for reselling minibags is profitable

Here are some things to consider before purchasing one for yourself.

Handbags are practical items. In addition to allowing you to store your belongings, they can somewhat shield you from investors' apprehension. The ready-to-wear line of luxury goods manufacturer Herms saw flat sales in the most recent quarter, but the French brand's leather goods divisionwhich features the coveted Birkin and Kelly handbagssaw a 9.4% increase. Nevertheless, according to Carol Ryan in The Wall Street Journal, "the halo effect of the Birkin doesn't make Herms completely immune from a slowdown, it just buys the company more time than its rivals." However, there has been pressure on the premium that Birkins and Kellys fetch on the secondary market.

According to Andrea Felsted on Bloomberg, this calls into question "whether Herms's allure is waning amid a slew of new products from rivals, most notably Chanel, but also LVMH's Dior." According to analysts at Swiss bank UBS, the volume of Birkin and Kelly handbags on the secondary market in the US is three times greater than it was in 2020, indicating a decline in demand. Nevertheless, even though rival Chanel isn't exactly helping, the bags still fetch a higher price than their store-bought equivalents. With handbags created by its new creative director, Matthieu Blazy, Chanel has "caused a frenzy," according to Felsted. "Notably, the premium at which Herms Birkin, Kelly, Mini Kelly, and Kelly Pochette trade hands in the secondary market compared with retail prices has decreased from its peak in 2022. Resale values for Herms bags have moderated." They are still a good investment despite this. According to a recent study by vintage handbag retailer FashioNica, the Herms Mini Kelly II bag performed even better, gaining 302 percent, while the US benchmark SandP 500 stock index returned 43 percent between 2022 and nowa full market cycle, according to the authors. Yes, good things are small in size.

The Birkin and Kelly 25s, so named because the bags' base is 25 cm across, were regarded as mini bags for a very long time. Then, in 2019, Herms introduced the Birkin 20, specifically the Birkin 20 Faubourg, which was based on the company's flagship storefront in Paris. According to Sotheby's Aurelie Vassy, "the Birkin 20 has evolved from a conceptual design into one of the most sought-after mini handbags in the collector market" over the years. According to Vassy, "collectors anticipate a standard leather version of the Birkin 20 based on the success of the Mini Kelly II, even though Herms has not officially released one." "It would likely become one of the most sought-after bags in the Herms lineup if it were introduced. A "

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What a tiny bag should have.

Mini Herms bags are especially valuable on the secondary market. At Heritage Auctions' spring sale last month, a number of Mini Kellys in exotic skins and uncommon finishes were on display. One Matte Vert D'eau Alligator sold for £41,250, including the buyer's premium. A bag's value is determined by its material, color, vintage, rarity, limited edition status, current fashion trends, and overall condition.

Current Videos From IMG Collectors are drawn to IMG Mini bags made from exotic skins like Matte Alligator or Niloticus Crocodile. A 2023 Beton Matte Mississippiensis Alligator Birkin 25 with gold hardware is currently available at Sotheby's for £98,000. According to Aurelie Vassy of Sotheby's, the secondary market also pays high prices for new seasonal colors during the first year following release. Selling into the resale market during the time when "demand is high and supply remains limited" can make sense if you are given the chance to purchase a brand-new mini bag. This is especially true if the bag has drawn interest from other collectors and the style is daring. Limited editions like these can fetch high prices. A limited edition Day Faubourg Birkin sold for £152,400 at Sotheby's in New York in March 2025, which was marginally more than its high pre-sale estimate.

A well-curated collection is more indicative of quality than its size. Therefore, if selling some of your collection will allow you to buy better-fitting bags, don't be afraid to do so. According to Vassy, "many collectors also start to focus less on what is newly available and more on what is increasingly difficult to find as they become more experienced." "A Birkin collection frequently transitions from boutique purchasing to genuine collecting at this point. A "