Are you on the list of UK areas where asking prices increased the most in 2025?

We examine the regions of the UK where asking prices increased the most during the previous year

According to recent data, homes in less expensive parts of the UK saw the largest increase in asking prices in 2025 as buyers continued to place a high value on affordability.

Only seven of the top 50 local areas where asking prices increased the most in 2025 were able to command an average asking price higher than the 368,031 UK average, according to Rightmove research.

The average house in those fifty localities was listed for £270,711, which is nearly £100,000 less than the national average.

According to the data, asking prices are rising due in large part to affordability, as buyers seek out deals in less desirable locations.

It also highlights the strength of the less expensive parts of the UK. Asking prices increased by 3.4 percent in the North East, 2.9 percent in the North West, 1.7 percent in Scotland, and 1.3 percent in Yorkshire, according to Rightmoves' most recent data from January 2026.

These same regions dominate the list of the 25 areas where asking prices rose the most in 2025, making up nine of the top ten, and 20 of the total 25.

Rightmove property specialist Colleen Babcock clarified: "There is usually a larger pool of buyers who are looking to move within more affordable price brackets."

As a result, areas with a greater number of homes that are below the average asking price may see an increase in buyer demand, which supports the growth of home prices in those areas. The "

Good jobs and convenient commutes continue to draw in buyers.

The list of places where asking prices increased the most in 2025 is largely composed of areas with convenient access to a nearby urban center.

Six of the top ten price-growing areas are either cities or their suburbs. They make it easy to travel to places like Durham, Glasgow, Sheffield, Liverpool, Newcastle, and Hull.

According to Rightmove, the price increase in these areas might be the result of more companies enforcing return-to-office policies, indicating that consumers are weighing affordability against travel distance.

Rightmove notes that places close to universities or significant NHS trusts have experienced significant increases in asking prices when examining the top 50 areas where prices have increased the fastest.

"Buyer demand continues to be strongest in areas where homes remain comparatively affordable, particularly in locations that offer good transportation links, access to employment, and proximity to key services like schools, universities, and hospitals," stated Mary-Lou Press, president of Propertymark, formerly known as the National Association of Estate Agents or NAEA.

"The growth observed in lower-priced markets highlights how stretched affordability remains for many buyers, even though the national average asking prices have slightly softened. As a result, buyers are prioritizing value for money over location, which is raising competition and driving up prices in these areas. The "

Press clarified that the low supply of housing in these areas may be another factor contributing to the sharp increase in asking prices.

"In many of the areas with the fastest growth, agents report low stock levels, especially for homes suitable for first-time buyers, which continues to put upward pressure on prices," she stated. The "

Regions in the UK where asking prices increased the most.

Hawick in Roxburghshire, Scotland, saw the biggest increase in asking prices in the UK in 2025. The average asking price in the Scottish Borders town has increased by 18% year over year to 148,633.

In contrast to many of the other places on the top ten, Hawick is about an hour and a half away by car from both Edinburgh and Newcastle, making it far from any major urban center.

The area with the second-fastest asking price growth in 2025 was Durham, with average asking prices reaching 251,339, up 15 percent since last year.

Third place went to Stannington, a Sheffield suburb, where asking prices increased by 12%, with an average asking price of 264,078.

The Liverpool suburb of Anfield experienced the fourth-fastest asking price growth in the UK. Prices there grew by 11 percent year-on-year, while the area also had the lowest average asking price in the top 25, with prices at just 132,178 235 853 lower than the UK average.

Meanwhile, Saffron Walden had the highest average asking price within the top ten areas where prices grew fastest. The town's asking prices increased by 10% in 2025 (the eighth-highest in the UK), with the average asking price reaching 523,787.

The town is one of just two areas on the list that are in the south of England.

Below is a comprehensive list of the UK regions where asking prices increased the most in 2025.

Rightmove, January 28, 2026.