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Tuesday, April 23, 2024

Impact investor Goodwell invests EUR 150 million in OmniRetail to support informal retailers in Africa

 Goodwell Investments ↗, an impact investor focused on innovative businesses in emerging markets has partnered  with  its long-term partner Alitheia Capital to  invest EUR 150 million fund in OmniRetail ↗– a B2B e-commerce platform digitising sub-Saharan Africa’s informal supply chain. The investment was done  via its uMunthu II fund, effectively kickstarting OmniRetail’s Series A fundraising round.

Goodwell Investments is a pioneering impact investment firm focused on inclusive growth in sectors providing basic goods and services and income generation opportunities to underserved communities in Africa and India. The firm provides early-stage equity to high growth, high impact businesses. With teams in Kenya, Nigeria, South Africa and the Netherlands and a track record of over fifteen years.

Archit Bagaria, Head of Investments at OmniRetail said, “Africa deserves a robust digital infrastructure layered on top of the existing informal retail – the impact of which cannot be overstated. As the largest employer and the only ecosystem that can truly ensure efficient distribution of essential goods, healthcare, and financial inclusion – informal retail plays a very important role in the economies we want to transform. ” 

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Founded in 2019, OmniRetail provides the necessary digital infrastructure to tackle some of the most pressing challenges within Africa’s commerce value chain, particularly by addressing the needs of informal retailers. The firm is proud to be the first to commit, underscoring its desire to support the growth of companies driving financial inclusion in underserved communities.  

Through its flagship platform, Omnibiz, and innovative tools like OmniPay and Mplify, OmniRetail equips retailers with essential resources and tools to procure products, build and access credit, and optimize their business for higher profitability and scale.

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With over 140,000 small retailers and 90 brands onboarded, the company is well-positioned to redefine the retail industry in the region.

With social impact at the core of its business model, OmniRetail is an ideal addition to Goodwell and Altitheia’s uMunthu II investment portfolio, which is dedicated to supporting local businesses providing essential goods and services to underserved populations.

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Reflecting on the company’s potential for delivering positive impact, Oti Ilentamhen, Investment Principal at Alitheia commented, “With a strong focus on empowering underrepresented entrepreneurs, particularly women who make up 78% of its customer base, OmniRetail exemplifies the potential for technology-driven solutions to drive positive change in underserved communities. As the company continues to expand its reach and impact, encompassing distribution, logistics and financial services, it sets a compelling example for the broader investment community, showcasing the immense value of supporting businesses that prioritise both financial success and social responsibility.”

As OmniRetail continues its journey to modernise informal retail across West Africa, this investment will fuel the company’s expansion plans. In addition to strengthening its presence in Nigeria, OmniRetail has extended and is scaling its digital offerings to Ghana and Cote d’Ivoire, with the aim of doubling in size by the end of 2024.

 Since 2009, Goodwell has partnered with Alitheia Capital to identify and manage investments in West Africa, including uMunthu II – Goodwell’s latest EUR 150 million fund. 

Kaylie Pferten
Kaylie Pferten
A pilot of submersible crafts in a former life, now married to my husband David and writing about investment advice.

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